Modern building in Paris

Introducing the “My View” blog.

I am excited to ‘meet you’ through our new blog called ‘My View’!
Why did we select this title?

It has been a privilege to be part of the window film industry for over 35 years, and, as a result of this background, I have seen the many advances in window film as a product. I also have a ‘bias’ on the tremendous value that window film offers – with good reason of course for that view. And finally, anytime I look out a window, knowing that window film brings many benefits, even protecting my eyes and skin from sun damage, enhances my view.

Following a career with window film manufacturer, I was asked to lead the International Window Film Association. This is a 501(c)6 non-profit organization that is dedicated to bringing authoritative facts and unbiased, proven information about window film to consumers and helping support our industry as a whole. The times are changing fast – and window film has come a long way since I first started in this industry.

Today, window film is one of the most cost-effective means of saving energy – bar none. In fact, in California a study that you can find here Consumer Information proves that window film should be your first consideration in any remodeling project for energy efficiency, because its cost-effectiveness in saving energy rises to the top. It is simply the cream of energy saving retrofit options.

Whenever we have the opportunity to speak directly to consumers and explain the many benefits of window film (which I encourage you to find right on the IWFA web site, along with our free consumer booklet), the first question people ask is, “Where can I get it?’

We’ve made that easy for you to find a local installer when you visit our web site and click on our Dealer Locator feature. It’s your key to finding a professional that can install window film and improve the quality and value of your home or office by providing only your zip code

I look forward to spending more time with you in the future, and I also encourage you to visit our YouTube channel where you will learn straight from the source about the many benefits of window film!

If you want to share your experience with window film or have a suggestion, please write me at Darrell@iwfa.com.  Looking forward to hearing from you!