Tuesday, October 27, 2020
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International Window Film Association news


News & Events

What The IWFA Logo Means For Consumers

Many professions have an association. Some professions require membership and certification or a license in order to work in the profession. Examples are: Accountants, Architects, Therapists, Teachers, Engineers, Nurses and many others. The window film industry is one of the few professions available where certification or licensing may not be required. In some locations, such as California, a contractor’s or remodeler’s license may be needed. (Click on headline to read full story)

Window Film Reduces Peak Energy Demand

Long Lasting Window Films May Give Utilities Load Flexibility To Reduce Power Demand and Rolling Blackouts

Long Lasting Window Films May Give Utilities Load Flexibility To Reduce Power Demand and Rolling Blackouts

Washington, D.C. – September 2, 2020 - California authorities issued the first rolling blackouts in 20 years that turned power off to over 400,000 homes in order to cope with peak energy demand in the midst of historic heatwaves, but the professional installation of window film on older, less energy efficient windows may have eased the peak demand burden in the Golden state.              

 If window film were installed on just 10 percent of the nearly 9,000,000 California dwellings built prior to   the energy building codes, research conducted on behalf of the nonprofit International Window Film   Association (IWFA) conservatively estimates that window film may cut a typical dwelling’s annual   energy use by 10 percent. Taken together the energy savings is comparable to about the annual output   of three, 500-Megawatt power stations.

(Click on headline to read full story)

High Percentage of Commuters Unaware of Cancer-Causing Sun Rays While Driving

Washington, D.C. – July 6, 2020 -  The International Window Film Association (IWFA), conducted a national survey asking; ‘When a car's windows are closed are you safe from the sun's UVA rays?’ and nearly one in four of the 500 respondents erroneously believe they are safe from the sun’s harmful UVA rays that may often lead to skin cancers, that most frequently develop on the left side, or driver’s side, of the face and upper arm. (Click on headline for full story)

A Consumer Guide To Rating Window Film

This 5-minute video takes a consumer step-by-step from the process of realizing their cooling system isn't keeping up with the sun's heat, to finding a local dealer and installer of window film to learning how window films are rated for ability to repel solar heat gain. Hint: Just like glass windows.


About the IWFA

The International Window Film Association (IWFA) is an educational resource for consumers and industry professionals seeking to learn more about the many benefits of window films.

What You Need To Know About Indoor Sun Protection

Indoor Sun Protection Youtube Video IconThe IWFA took to the streets of California to see what people really know about indoor sun protection.  Their comments may surprise you!
Watch The Video > 

To Learn More About Window Films View IWFA Videos
Cost-effective window films offer a high-tech and cost-effective way to control energy use, provide safety benefits and protect both your skin and furnishings. View More Videos >>


Window Film Association Launches Rock n’ Roll Marketing Support For Industry

Washington, D.C. – June 23, 2020 -  The International Window Film Association (IWFA), in an effort to support window film dealers and installers, is launching operation Rock n’ Roll, a program that offers free access to marketing materials that may help their sales and operations as they recover from any business slowdowns or closures related to the COVID-19 health emergency.

“Early in the COVID-19 health emergency, the IWFA provided concise summary information on government initiatives designed to lessen the economic headwind of the pandemic,” said Darrell Smith, executive director of the IWFA. “Now, the next step is to quickly give access to easily understood marketing material that dealers and installers may decide to deploy in their local markets to help with sales.” (Click on headline to read full story)

The Industry Is Ready To Bounce Forward – Not Just Back

The IWFA is launching an unprecedented marketing program called Operation: Rock N’Roll to provide local window film shops with marketing tools and support to help them ‘bounce forward’ from the recent economic setback caused by the COVID-19 emergency.

Materials and strategies are being finalized and will be available to ALL in the industry. The IWFA will be sending out its newsletter from the Members Action Committee called the IWFA View e-newsletter. In it you will find links and updates on the new program. If you do not already subscribe to the IWFA’s newsletter please sign-up right now at the bottom corner of this web page under ‘IWFA Newsletter’. (Click on headline to read entire article)

Medical Professionals Suggest Car Window Film Tint For UV Protection


Washington, D.C. – May 26, 2020 – With a growing body of medical professionals recommending window film tint to protect automotive vehicle occupants from the sun’s harmful UV rays, the International Window Film Association (IWFA) has produced a guideline for inspecting professionally installed automotive window film tint. The guideline, which is available for free from the IWFA, is designed to assist both consumers and industry professionals to better understand the visual quality that should be expected following the installation of automotive window film tint. (Click on headline to read full article)

Remember Our Few and Our Proud and Thank Them For All They Have Done For US









By Darrell Smith

Less than a half percent of the US population is serving in one of our branches of the military this Memorial Day, or 1.3 million out of our population of 330 million people. In all there are about 19 million veterans alive today and nearly 75% of this figure are aged 65 years or more. So, especially for younger people, many may have little contact with someone who has served their country as a proud member of its military. In all our wars since the turn of the last century, starting with World War One, over 600,000 U.S. military service people gave their lives for their country. (Click on headline to read full article)


Remembering Kenneth G. Vickers

It is with deep sympathy that we report on the death of longtime window film industry leader and pioneer, Ken Vickers, age 80, of Martinsville, Virginia.

Ken was truly an exceptional force in helping to shape the worldwide window film industry and community. Highly-respected and active in the industry, he remained Chairman Emeritus of CPFilms Inc., a consultant with Johnson Window Film and Laminating Company, a valued member of both the Board of Directors of the International Window Film Association and the Managing Council of the European Window Film Association. (click on headline to read full article)

Window Film Provides A Protective Shield

Industry Salutes National Window Film Day on April 30th

The International Window Film Association (IWFA) representing leading manufacturers, distributors and dealers of window film, is saluting National Window Film Day (NWFD) on April 30th, a day of public education focused on window film as a protective shield  that may reduce energy costs, protect the skin and home decor from the sun’s damaging UV rays and offer improved window safety.

Window Film Installation, Distribution and Manufacture Is Essential

Construction and remodeling activities may be considered essential work and those involved in it as critical workers in many areas. Federal officials understand they are critical to the nation’s infrastructure and economy and steps can be taken so that construction activity may continue in a way that strives to protect workers and the public from coronavirus.

Out of Many, One

During difficult times, such as the world now faces with a serious health crisis on our hands, I am reminded of our one of our nation’s mottos – E Pluribus Unum, translated from Latin into    English it is: Out of Many, One. The meaning is thought to derive from the idea of the original 13 colonies of Revolutionary days when people came together and stood firm and stood ready to loyally help and protect each other to the utmost, against all difficulties and challenges.

In today’s atmosphere where people are being asked to ‘self-quarantine’, where public gatherings are being curtailed and where travel outside the country is difficult, it’s pretty easy to think of only one’s self. Of course, it is very important to look after yourself first and foremost, since if you are not well, you are not in a position to help others and in fact may become someone in need of being looked after.

$500 Federal Tax Credit Announced For Energy Saving Window Film


Washington, D.C. – March 2, 2020 – The International Window Film Association (IWFA) announced that a Federal tax credit of up to $500 is available for qualifying residential window film. The tax credit is available for up to 10 percent of the documented amount paid for qualified nonbusiness residential energy efficiency improvements installed during 2019 and this year through December 31, 2020. The credit may also be available for window film installed in 2018 with the filing of an amended tax return. The tax credit for qualifying energy saving products is cumulative for a total, combined, credit limit of $500 for all tax years after 2005.

National Window Film Day - 2020

Information about National Window Film Day

National Window Film Day (NWFD) – is always set for April 30. Mark your calendar for this year and years going forward.

The day was initiated by the International Window Film Association (IWFA) to offer a focal point for window film professionals to bring more awareness about the many benefits of window films in their markets. The IWFA has created marketing materials that can used locally and customized.


National Window Film Day (NWFD) – is always set for April 30. Mark your calendar for this year and years going forward.

The day was initiated by the International Window Film Association (IWFA) to offer a focal point for window film professionals to bring more awareness about the many benefits of window films in their markets. The IWFA has created marketing materials that can used locally and customized.


National Window Film Day (NWFD) – is always set for April 30. Mark your calendar for this year and years going forward.

The day was initiated by the International Window Film Association (IWFA) to offer a focal point for window film professionals to bring more awareness about the many benefits of window films in their markets. The IWFA has created marketing materials that can used locally and customized. 

Dealers, Distributors and manufacturers may want to create their own programs around NWFD to help bring more awareness of their business. For example some businesses have offered discounts, you may want to offer free installation for a local charity group and publicize the effort, or hold an open house at your shop. The sky is the limit for local ideas that can be added into the basic marketing program.

In addition, the IWFA engages a communications firm to bring awareness of NWFD on a state, regional and national level.

Please download the following materials.

Documents to download

Window Film Association Elects Strong Leadership To Guide The Industry

Washington, D.C. - February 3, 2020

Washington, D.C. - February 3, 2020 – The International Window Film Association (IWFA) has elected a strong and experienced leadership team representing a cross-section of the window film industry to help guide and further build on the rapid adoption of window film as a multi-faceted building and automotive retrofit solution for both the commercial and consumer markets.

Why the IWFA Matters and Why Industry Members Should Join Us

The International Window Film Association, is a global nonprofit industry association. One of its key missions is to ensure that what is stated and promised about the performance of window film is as accurate as reasonably possible.

Five Key Trends For Window Films In 2020

Washington, D.C. – January 9, 2020 The International Window Film Association (IWFA) is suggesting five key trends for window films in 2020. Window films offer multiple benefits and are proven to be cost-effective products to upgrade older existing windows in good condition to achieve improved energy savings, safety and UV protection from the sun’s harmful rays.

Decarbonization Race Heats Up For 2020

By Darrell Smith, Executive Director of the International Window Film Association

You may hear more about the need to ‘decarbonize’ in the coming year and beyond. Think of the term as putting a building on diet, just like people who want to reduce their weight by eating less of foods that contain ‘carbohydrates’ such as bread, potato’s and pasta.

You Can’t Smear SPF-30 on Interior Furnishings To Protect Them From Winter’s Harsh Sunlight

Washington, D.C. - November 18, 2019 - With unrestricted access to a home’s interior, the winter sun’s destructive force of ultra-violet (UV) radiation and the more direct penetration through unprotected windows can damage costly furniture, drapes, floors and even the skin. 

Thankful For So Much

November is a great month to reflect on all of the things in life to be thankful for.

December can be quite busy and while there is always time to say ‘thanks’, somehow November provides a better backdrop and important dates for me to count my blessings.

How To Use Indoor Sunlight To Improve Your Mood and Make You Feel Warmer, While Protecting Skin and Furnishings

Washington, D.C. - October 21, 2019 - With November 3 marking the end of Daylight Savings and more pronounced shorter periods of daylight in the northern hemisphere, the nonprofit International Window Film Association is offering advice on how to maximize the benefits of indoor sunlight, while protecting the skin and furnishings.

Shorter days and limited sunlight can cause people to feel down, decrease productivity and disturb natural sleep patterns. In more extreme cases the result is a form of depression know as #SAD or Seasonal Affective Disorder. Fortunately exposure to bright light has been shown to alleviate the condition and improve performance.

How To Protect Your Privacy and Safety

Many older homes may have single or dual pane windows in bathrooms, in stairwells and surrounding front entry ways or in doors. In other areas of the home some windows may be located only 18 inches above a floor. Unfortunately, in some instances these windows may not be in compliance with the most current building codes for safety.

Look for the IWFA Logo When You Look for Window Film

The International Window Film Association exists to help ensure information about window films are as accurate as possible and that the industry is treated fairly so it can advance. Why do I mention this? For nearly three decades the IWFA has worked to improve people’s understanding of window film. Part of the IWFA’s mission is to provide educational opportunities for our members and the industry at large as well.

Five Tips to Decarbonize and Reduce a Home’s Energy Use For National Energy Awareness Month

Washington, D.C. - September 17, 2019 – To kick-off National Energy Awareness Month this October, the International Window Film Association (IWFA) offers five top tips to save homeowners money and to help decarbonize the environment by reducing building emissions.

“An energy efficient building keeps more money in consumer pockets and cuts the carbon released into the environment,” said Darrell Smith, executive director of the IWFA.  Smith noted that in California and Florida for example, window film is rated as the most cost-effective energy efficient retrofit installation.

Back To School Security

- Darrell Smith

School buildings when I attended elementary school were designed far differently than today's structures.  The exterior was usually brick and the windows, while wood framed and single pane, were placed pretty high off the ground, so it would be difficult for someone to reach up to get inside. The front doors were solid wood flanked with narrow glass sidelites.

Delaying Unauthorized Entry To Schools May Save Lives

Nonprofit Offers Guide On Securing School Exteriors

Washington, D.C. - August 13, 2019 - School intruders intent on harm is a community-wide concern and delaying their entry with Security Window Films on window and doors may buy time to allow for more response time and save lives, according to the nonprofit International Window Film Association (IWFA). 

IWFA Nationwide Automotive Window Tint Coverage Links

To find local coverage in your area, go the State listed and click on the "View Article" link to view articles in your web browser.

Safety Improvements For Windows In Homes and Buildings

Washington, D.C. - July 8, 2019 - Windows can be an unseen safety threat to people and pets as the result of breaking glass and the resulting shards that may cut due to sharp edges and momentum, according to the nonprofit International Window Film Association (IWFA).

“Windows are critical to a building’s design and comfort, and they need to be evaluated to make sure they are both safe and effective,” said Darrell Smith, executive director of the IWFA. “Take the time now to arrange for a professional window film dealer to evaluate and address them as needed to protect occupants,” he added.

Summertime is also Break-in Time

We all want to get away for vacation and when we do, we don't want to be worrying if someone is breaking into our residence. But being worried about a break-in is a reasonable concern as the FBI's crime data paints the following picture:

  • July and August are the most popular months for break-ins (thieves like warmer weather too)
  • The hours in which most break-ins occur is between 10 am and 3 pm (I'd like to work just those hours too)
  • The most common entry point is the front door. Next most common is a window, followed by a back door.

When School's Out - The Retrofits Begin

Many public school's close for the summer months, making it an ideal time for repairs and retrofits to the buildings.

For cost savings and return on investment, window films are often the most cost-effective with a payback period that is in many instances less than five years. Full window replacements, on the other hand, may have decades long payback periods for schools, according to a report from the Building Technologies Office of the Department of Energy. It lists full window replacement payback periods for different climate zones at anywhere between 32.4 years (Las Vegas) to 151.8 years (Duluth)....

Car Window Tint: Why Darker May Not Be Better To Be Cool

Washington, D.C. - June 4, 2019 - Automotive window films, or tint, may offer a wide variety of benefits, such as reduced exposure to the sun's harmful UV rays, a cooler cabin, reduced glare and more safety for the occupants, according to the nonprofit International Window Film Association (IWFA).

"Today's automotive window films offer a wide spectrum of performance to improve comfort and safety," said Darrell Smith, executive director of the IWFA. "It's important for vehicle owners to keep in mind that window tint should be evaluated on factors such as how much total solar energy rejection is offered and not by how dark they appear," said Smith....

The Sun's Skin Cancer Causing UV Rays Penetrate Unprotected Glass

Washington, D.C. - May 14, 2019 - While many people are aware the sun's ultraviolet (UV) rays may lead to skin cancers on unprotected skin outdoors, medical research indicates that being exposed to the sun's harmful UV rays indoors may also lead to skin damage, whether inside a vehicle or building.

"Unprotected glass, even glass that is colored to appear darkened, allows a significant amount of the sun's damaging UV rays to pass straight in and onto your skin, making sun protection necessary inside as well as outside," said Darrell Smith, executive director of the International Window Film Association (IWFA). "All quality window films block 99 percent of the sun's UV rays and should be installed. The impact of the sun's UV harmful rays are cumulative and may lead to skin cancer," said Smith.

The Rules of The Road - For Your Protection

It's been a while since I completed driver education and passed the driver's test so I can drive. What I learned then has stuck with me and it has also kept me safe and saved me money too - no traffic infractions to pay and the associated insurance surcharges.

I also make sure my vehicle is 'up to code', meaning that I do my best to maintain it. When I go to the shop for an oil change, I make sure my tires have enough tread to handle the occasional harsh conditions that I drive.

Governors Proclaim National Window Film Day To Highlight Its Energy Efficiency and Health Benefits

Washington, DC – April 17, 2019

Washington, DC – April 17, 2019 – National Window Film Day (NWFD) is April 30, and the window film industry is wasting no time promoting it as it gains traction with governors and mayors across the United States, many of whom are issuing proclamations.

In alignment with proclamations issued by governors and mayors across theUnited States, NWFD is a day dedicated to furthering public education of the many benefits of professionally installed window film including: energy efficiency, indoor temperature comfort, blocking of 99 percent of the sun’s UVA rays, the reduction of glare and the fading of furnishings, and protection from possible harmful exposure to skin and eyes.

Skin Cancer Rates Are Rising -

One More Reason For National Window Film Day

A key motivation the International Window Film Association (IWFA) initiated National Window Film Day in 2014 was based on a national survey conducted for the IWFA. The poll revealed 65% of Americans aged 18-34 were unaware they are exposed to the sun's harmful UV rays that passes through unprotected glass windows.

IWFA Window Film Article News Coverage Listings Across the USA

To find local coverage in your area, go the State listed and click on the "View Article" link to view articles in your web browser.

Women's Careers Advance To The Top In The Window Film Industry

International Window Film Industry Honors Women During The Month of March

Washington, D.C. - March 6, 2019 - This March the International Window Film Association (IWFA) honors women for their contributions to North America and the world and it is highlighting how far women have advanced in the window film industry. Women in the U.S. earn on average 81 percent of what men make, but the gender pay gap is narrower in the construction industry where women earn on average 96 percent of what men make.

Women In Window Film 'Rock and Roll'

Women's Careers Advance To The Top In The Window Film Industry

The month of March honors women for their contributions to America and the world, showing how far women have advanced and how we as a country value equality and the contributions of all our citizens. Women in the U.S. earn on average 81 percent of what men make, but the gender pay gap is much narrower in the construction industry where women earn on average 96 percent of what men make. The IWFA believes the window film industry presents a great opportunity for women to advance further and faster than many other industries

The IWFA is taking the initiative to tell the story of two women who have built successful careers is the window film industry.  Terri Fair, 58, and Tammy Lanovaz, 51, are two women who have broken through 'glass ceilings ' and powered their way to successful careers in the window film business. Both women started out with little or no knowledge of the window film industry. Today they are leaders in their respective markets and communities. Please take the time to read their stories here.

Consumer Alert: Recouping The Cost For Full Window Replacement May Take Decades

Updating Existing Windows With Window Film Offers More Immediate Benefits

Washington, D.C. - February 12, 2019 - To save money on a building's energy costs, window replacement may not be a smart move, according to conclusions from government agencies indicating it may take decades to recoup the cash outlay for the installation of new, energy-efficient windows.

Window Film Industry Association Expands Global Representation

Strong Momentum Predicted For 2019 Window Film Market

Window Film Industry Association Expands Global Representation

Strong Momentum Predicted For 2019 Window Film Market

Washington, D.C. - January 22, 2019 - The International Window Film Association (IWFA), the largest global association promoting the many benefits of window film, is predicting further market growth for many of its manufacturer, distributor and dealer members in 2019. Window films are proven to be a smart and cost-effective way to enhance window performance without the need for window replacement.

To accommodate the growth of the industry, the nonprofit IWFA recently expanded the number of elected representatives to its board to 15. Members of the prestigious body work voluntarily in support of the industry and offer counsel and insight on market trends and industry standards.

New window Film Tint Law for Big Rig Truckers

America’s Big Rig Truckers Get The ‘10-4’ From the DOT

America’s Big Rig Truckers Get The ‘10-4’ From the DOT For Window Film Use In Cabs To Help Prevent Skin Cancer

Washington, D.C. --- April 3, 2012 -- The International Window Film Association (IWFA), a nonprofit group, announced today that millions of commercial truck drivers on big rigs can now use window film on the cab’s side windows to keep them safe from the sun’s UVA rays, which have been linked to skin cancer. The Department of Transportation’s (DOT) Federal Motor Carrier Safety Administration’s (FMCSA), clarification to safety regulations relating to a truck’s window visibility now allows the use of compliant window films on big rigs, according to the IWFA. Historically, the enforcement community and the trucking industry have taken the position that no film is allowed on any commercial vehicle.

Ontario, Canada Distracted Driving Law - March 18, 2010

Subject: Distracted Driving Law

The new ban on hand-held devices while driving became effective on October 26, 2009. This new law made it illegal for drivers to talk, text, type, and dial or email using hand-held cell phones and other hand-held communication and entertainment devices. 

Washington Senate Bill 5581 - June 1, 2009

Subject: Senate Bill 5581

Senate Bill 5581, relating to sunscreening devices, has passed the Washington Legislature and was signed by the Governor on April 20, 2009.

This legislation is an extremely important initiative for the industry and consumers within the state as the previous statutory provisions resulted in confusion by law enforcement, installers, and customers. The new law, which will go into effect on July 26, 2009, will clarify the statutory provisions and define in a very clear and concise manner the legal limits in Washington. 

Virginia Statutory Clarification - July 1, 2009

Virginia Medical Exemption

During the month of June 2009, a call was received from a member of IWFA regarding the appropriate sun-shading allowances for medical waivers on v vehicle front windshields in Virginia. Discussions with the State Police i indicated that the law is very clear regarding the medical waiver for the front windshield. Section 46.2-1053 of the Code of Virginia specifies that “Such sun-shading or tinting film shall not cause the total light transmittance to be reduced to any level less than seventy percent except for the upper five inches of such windshield or the AS-1 line.” 

Ohio Legislative Alert 2-23-13

SENATE BILL 114 - February 23, 2013

This legislation has been developed over the last several years (introduced in March 2011) to address a number of key issues relative to specialized motor vehicles.  These types of vehicles include low-speed, motor scooters, mini-trucks, and motorcycles. 

Florida Alert on Hurricane Protection


On October 5, 2009, several representatives from the International Window Film Association and the AIMCAL-Window Film Committee met for a second time with members of the Economic Crimes Division of the Florida Attorney General’s Office to review (1) both new and prior concerns over the accuracy and use of certain statements made by members of our industry about the level of protection afforded by the use of safety and security window films during hurricanes and (2) steps already taken and proposed by both groups to address these concerns. The officials expressed their sincere appreciation for our industry’s proactiveness in these matters and for providing them with accurate information about the very real protection our industry’s products can provide in hurricanes and other storm events. 

Model Law

Suggested Model Legislation for Automotive Window Tinting

Model legislation that is applicable to each and every jurisdiction is not possible because most jurisdictions amend existing safety or glazing statutes to restrict window film. Generally, the law that sets the standard for window film also specifies the restriction for signs, decals, and stickers. 

Automotive Window Tinting Law Charts

Explanation of the State Law Summary Chart


Canada Window Tinting Law Chart

Illinois Tint Law Certificate

New Mexico Alert on Enforcement

US State Law Chart (2020)

Texas Window Tinting Standards (Addendum)

The summary chart of state aftermarket tint law information is not a legal document.It is the result of independent research, using several sources of public state documents. Window tinting laws vary from state to state and province to province. Before applying any window tinting materials, installers should thoroughly review the appropriate state regulations as well as local enforcement policies to insure compliance with all applicable standards.

FilmVLT%: Refers to the film itself 

Net VLT%:  Refers to the combined film & glass

Vague: The language of the law is unclear, legislative intent is unclear, or interpretation is uncertain.

Windshield: Presumably, NR tinting is permitted above the AS-1 line. If the law specifies only the AS-1 line, AS-1 appears. If AS-1 or specified inches appears, the AS-1 is assumed and only the number of inches down appears.(Note: NR is used in lieu of “No, Any, or a specific percentage” when the law permits unspecified “nonobstructive” or “Transparent” tinting materials. In these cases, the legality of tinting inevitably depends upon each officer’s discretion.

Front Sides: No film, or the actual percentage of VLT permitted. (Note: Because they may vary from state to state, manufacturer’s tolerances (i.e. + / - 3% VLT) are not listed on this chart, not are they included in these VLT numbers.)

MPV: Multi Purpose Vehicle, a vehicle with motive power, except a trailer, designed to carry ten people or less that is constructed either on a truck chassis or has special features for occasional off-road operation.

Back Sides: No film, or the actual percentage of VLT permitted.

Rear: No film, or the actual percentage of VLT permitted.

% of Reflectivity: NR No metallic or mirrored appearance

NE: Not excessive (not specific)

MNIR: Must not increase reflectivity

MBNR: Must be non-reflective (not specific)

NMMA: No metallic or mirror


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