Washington, DC – April 27, 2015 – The International Window Film Association (IWFA) reports that its recent national survey of Americans showed that while 69 percent believe their home’s furnishings may fade from the impact of sunlight, the organization’s new ‘man on the street’ video survey reveals consumers may not know what to do about it.

In response, the IWFA is hosting a Tweet Chat on Twitter about the use of window film on National Window Film Day. From 2:00 pm-2:30 pm EST on April 30, 2015, consumers are invited to use and follow the hashtag #WindowFilmDay for answers and insights into making their home more comfortable and more protected from UV damage.

“The main cause of fading furniture, artwork, rugs and floors is primarily sun’s ultraviolet light, present even on cloudy and sunny days. The next culprit is the sun’s visible light, seen on sunny days,“ said Darrell Smith, executive director of the IWFA. “Together they contribute about 65 percent to fading, with solar heat, the warmth of sun contributing another 25 percent. The remaining causes are things like interior lighting, dyes not being stable and humidity,” he added.

To explore consumer knowledge of this problem, the IWFA recently went to Los Angeles County and interviewed citizens to see what they knew about the impact of sunlight on their home interiors and its impact on skin. The video asks a series of questions and supports the result of the national survey conducted by the IWFA in February. The video can be viewed on the IWFA’s home page or on the organization’s YouTube page.

Underscoring the protective quality of window films, the Declaration of Independence and the Constitution in the Rotunda of the National Archives are protected by window film that block up to 99 percent of the ultraviolet light that lead to fading. The National Bureau of Standards conducted the most authoritative research on what contributes to fading in order to develop a way to protect the original copies of the nation’s most treasured documents. They found that blocking all ultraviolet radiation would slow the rate of fading by a factor of about three.

About the International Window Film Association
The International Window Film Association (IWFA) is a nonprofit organization of window film dealers, distributors and manufacturers that facilitates the growth of the industry by providing research, influencing policy and promoting consumer awareness of the many benefits of window film. Like us on Facebook follow us on Twitter and see more information on YouTube.

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Steve Capoccia, Warner Communications
steve@warnerpr.com
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