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Window Film Association Addresses International Builders’ Show’s Window Coverings Exchange Group

Washington, D.C. – February 3, 2014 – The International Window Film Association (IWFA), a nonprofit trade group representing the many benefits of window film from leading manufacturers, distributors and dealers, will address an exclusive gathering of window covering executives at the International Window Covering Expo: VISION ’14 on February 6th as part of the International Builders’ Show taking place in Las Vegas February 4-6.

Darrell Smith, the executive director of the IWFA, will speak to the gathering of top window coverings retailers on how window film can be a profitable new product line and a ‘win-win’ business strategy by partnering with IWFA dealers.

“The window covering and attachments industry share a common purpose with the IWFA – to help consumers and commercial building managers to improve the look and comfort of their interior space and offer cost-effective solutions at the same time,” said Darrell Smith, executive director of the IWFA. “We are excited and proud to share the many benefits of window films with this group,” added Smith.

The window coverings retail executives will be attending the International Window Covering Expo, which includes a wide range of window treatments from blinds, to curtains to interior shutters. Window film is a complementary product that can help to reduce fading of window coverings and other furnishings in the interior space, save on energy costs and add a level of safety by helping to hold glass together in the event of breakage.

“We are delighted to have the IWFA talk to our top executive group and we are sure that Darrell Smith with his deep expertise in the window film industry will offer some amazing insights and tips,” said Grace McNamara, President & CEO of Window Fashions VISION magazine and producers of the IWCE. “We are all looking forward to this,” added McNamara.

About the International Window Film Association
The International Window Film Association (IWFA) is a nonprofit organization of window film dealers, distributors, and manufacturers that facilitates the growth of the industry by providing unbiased research, influencing policy and promoting consumer awareness of the many benefits of window film. Like us on Facebook follow us on Twitter and see more information on YouTube.


Steve Capoccia
Warner Communications
Twitter: stevecapoccia
617 372 1539