Modern building in Paris

Window Film Works Smarter And Greener To Save Energy Costs

Washington, DC — July 16, 2013 – Feeling the heat? The International Window Film Association (, is offering free information on how to both reduce cooling costs and the demand on our nation’s electric power grids, noting that roughly one third of an average building’s cooling load is from solar heat gain through windows.

According to the US Department of Energy (DOE), buildings use 41 percent of our of nation’s energy. The DOE also reports that 25 to 35 percent of energy wasted in buildings is blamed on inefficient windows. Similarly, the California Energy Commission estimates that 40 percent of a typical building’s cooling requirements are related to solar heat gain through windows.

“Window film not only works smarter when it comes to energy savings, it’s a greener choice as it offers a small carbon footprint,” said Darrell Smith, executive director of the nonprofit IWFA. “Window film can be quickly installed on existing windows with minimal disruption to daily routine and it gives new life to once outdated windows so owners save on energy, avoiding both removal and disposal costs of the existing windows, while improving the comfort of their work and living spaces,” added Smith.

In addition, many window film products block up to 60 percent of infrared energy to reduce solar heat gain and improve on cooling costs. Other advantages include the 99%reduction of UV rays to decrease fading of upholstery and reduce harm to the skin.

The non-profit association is offering a free consumer booklet available at the IWFA website. It helps consumers understand more about how window film delivers up to seven times the energy savings per dollar spent, as compared to installing replacement windows.

About the International Window Film Association
The International Window Film Association (IWFA) ( is a unified industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the industry by providing unbiased research, influencing policy and promoting awareness of window film. The organization builds alliances with trade associations, utilities and government agencies to advance dealers’ and distributors’ businesses and provide value to their customers. Window film dealers are encouraged to attend the International Window Film Conference by registering at


Steve Capoccia
Warner Communications
Twitter: stevecapoccia
617 372 1539