IWFA Office Staff

Darrell Smith

Darrell Smith is currently the Executive Director of the International Window Film Association. He has been involved in the industry for more than 50 years, beginning in 1971. His lengthy stint in the window film segment spans several prestigious companies and organizations:

• 3M Corporation (Industrial Abrasives Division) (1969-1971)
• Martin Processing Inc. (1971-1987)
• Cortaulds Performance Films (1987-1995)
• DSM Services Inc. (1995-Present)
• AIMCAL-Window Film Committee (1996-2009)
• International Window Film Association (1996-Present)

Blake Carter

Blake is the Administrative Manager of the IWFA. Blake is from Martinsville, Virginia and has worked with the IWFA since 2020. Blake graduated from Longwood University in Farmville, Virginia.

Ashley Frith

Ashley is the Office Manager for the IWFA. She resides in Martinsville, VA where the IWFA Home Office is located. Ashley graduated summa cum laude from Danville Community College, with an Associate’s degree in Applied Sciences with an emphasis on Marketing and E-Commerce.