Our View
February 10, 2022
Myth Buster- Does Window Film Need To Be Dark To Work?
Dark window film isn’t necessary for controlling the sun’s energy as it enters the interior of a building. Visibly clear window film can be just as effective as a dark window film.
February 2, 2022
Behind The Scene: With window film business owners Matthew and Kristy Yelle
How did you get started in the window film industry?
My husband Matt Yelle (co-owner) has been in the window film industry for over 20 years and I had picked up the lingo along the way. I am a business major and entrepreneur myself, so when we decided to go into business for ourselves.
January 20, 2022
A Cost-effective Way To Decarbonize
“An often-overlooked solution to reduce carbon emissions, that reduces the use of fossil-fuel- based electricity generated by a utility, is window film.”
December 20, 2021
2021 In The Rearview Mirror
Despite some stops and starts, for the International Window Film Association and its members, 2021 turned out to be a full throttle NASCAR race making every turn of events into a success.
August 14, 2021
Want To Save On Your AC Bill and Still Be Cool?
By Darrell Smith For most people in North America, the summer of 2021 has been a hot one. In some […]
June 17, 2021
Ask Me About An Ever Growing Commitment To Professionalism
I recently returned from a global conference focused on window film PPP; no, in this case not Paycheck Protection Programs, […]
March 29, 2021
IWFA Accreditations May Make You Stand Out!
The IWFA offers four accreditations: Solar Control Specialist, Safety and Security Film Specialist, Advanced Solar Control Specialist and Automotive Window […]
December 17, 2020
2020 In Hindsight
Sometimes when you are driving through a rough patch on the road, you are glad to see it go away […]
November 17, 2020
Thankful for the Silver Lining
By Darrell Smith Growing up in southwestern Virginia our family ran a regional food distribution business. Like any family business, […]
October 5, 2020
What The IWFA Logo Means For Consumers
Many professions have an association. Some professions require membership and certification or a license in order to work in the […]
June 12, 2020
The Industry Is Ready To Bounce Forward – Not Just Back
The IWFA is launching an unprecedented marketing program called Operation: Rock N’Roll to provide local window film shops with marketing […]
May 21, 2020
Remember Our Few and Our Proud and Thank Them For All They Have Done For US
By Darrell Smith Less than a half percent of the US population is serving in one of our branches of […]