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Our View

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January 20, 2022

A Cost-effective Way To Decarbonize

“An often-overlooked solution to reduce carbon emissions, that reduces the use of fossil-fuel- based electricity generated by a utility, is window film.”

Picture of a rearview mirror with 2021 in the center
December 20, 2021

2021 In The Rearview Mirror

Despite some stops and starts, for the International Window Film Association and its members, 2021 turned out to be a full throttle NASCAR race making every turn of events into a success.

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August 14, 2021

Want To Save On Your AC Bill and Still Be Cool?

By Darrell Smith For most people in North America, the summer of 2021 has been a hot one. In some […]

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June 17, 2021

Ask Me About An Ever Growing Commitment To Professionalism

I recently returned from a global conference focused on window film PPP; no, in this case not Paycheck Protection Programs, […]

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March 29, 2021

IWFA Accreditations May Make You Stand Out!

The IWFA offers four accreditations: Solar Control Specialist, Safety and Security Film Specialist, Advanced Solar Control Specialist and Automotive Window […]

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December 17, 2020

2020 In Hindsight

Sometimes when you are driving through a rough patch on the road, you are glad to see it go away […]

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November 17, 2020

Thankful for the Silver Lining

By Darrell Smith Growing up in southwestern Virginia our family ran a regional food distribution business. Like any family business, […]

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October 5, 2020

What The IWFA Logo Means For Consumers

Many professions have an association. Some professions require membership and certification or a license in order to work in the […]

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June 12, 2020

The Industry Is Ready To Bounce Forward – Not Just Back

The IWFA is launching an unprecedented marketing program called Operation: Rock N’Roll to provide local window film shops with marketing […]

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May 21, 2020

Remember Our Few and Our Proud and Thank Them For All They Have Done For US

By Darrell Smith Less than a half percent of the US population is serving in one of our branches of […]

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May 7, 2020

Remembering Kenneth G. Vickers

It is with deep sympathy that we report on the death of longtime window film industry leader and pioneer, Ken […]

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April 7, 2020

Window Film Installation, Distribution and Manufacture Is Essential

Window Film Installation, Distribution and Manufacture Is Essential Construction and remodeling activities may be considered essential work and those involved […]

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