Our View
January 20, 2022
A Cost-effective Way To Decarbonize
“An often-overlooked solution to reduce carbon emissions, that reduces the use of fossil-fuel- based electricity generated by a utility, is window film.”
December 20, 2021
2021 In The Rearview Mirror
Despite some stops and starts, for the International Window Film Association and its members, 2021 turned out to be a full throttle NASCAR race making every turn of events into a success.
August 14, 2021
Want To Save On Your AC Bill and Still Be Cool?
By Darrell Smith For most people in North America, the summer of 2021 has been a hot one. In some […]
June 17, 2021
Ask Me About An Ever Growing Commitment To Professionalism
I recently returned from a global conference focused on window film PPP; no, in this case not Paycheck Protection Programs, […]
March 29, 2021
IWFA Accreditations May Make You Stand Out!
The IWFA offers four accreditations: Solar Control Specialist, Safety and Security Film Specialist, Advanced Solar Control Specialist and Automotive Window […]
December 17, 2020
2020 In Hindsight
Sometimes when you are driving through a rough patch on the road, you are glad to see it go away […]
November 17, 2020
Thankful for the Silver Lining
By Darrell Smith Growing up in southwestern Virginia our family ran a regional food distribution business. Like any family business, […]
October 5, 2020
What The IWFA Logo Means For Consumers
Many professions have an association. Some professions require membership and certification or a license in order to work in the […]
June 12, 2020
The Industry Is Ready To Bounce Forward – Not Just Back
The IWFA is launching an unprecedented marketing program called Operation: Rock N’Roll to provide local window film shops with marketing […]
May 21, 2020
Remember Our Few and Our Proud and Thank Them For All They Have Done For US
By Darrell Smith Less than a half percent of the US population is serving in one of our branches of […]
May 7, 2020
Remembering Kenneth G. Vickers
It is with deep sympathy that we report on the death of longtime window film industry leader and pioneer, Ken […]
April 7, 2020
Window Film Installation, Distribution and Manufacture Is Essential
Window Film Installation, Distribution and Manufacture Is Essential Construction and remodeling activities may be considered essential work and those involved […]