Our View
August 3, 2022
What Does The IWFA Logo On A Window Film Product or Marketing Materials Mean?
By Darrell Smith
In the simplest terms it means commitment. Any individual member window film dealer or company that is authorized to display the IWFA logo means they are committed to the policies and guidelines of the Association.
July 1, 2022
Independence Everyday
On this July 4th, Independence Day, we want acknowledge and salute the many individual businesses, franchise operations, and large-scale multi-dealer companies that characterize the window film industry. Together they help the window film industry continue to offer strong and growing business opportunities for many independent-minded individuals.
June 15, 2022
Another Reason To Consider Window Film – Glass Costs and Delays
With higher than ever energy costs, a number of glass manufacturers are raising prices anywhere from 10 to 40 percent for flat glass products, such as windows and doors.
April 22, 2022
What Is Solar Heat Gain?
By Darrell Smith
If you have stepped inside a greenhouse, you may have experienced solar heat gain. The inside of the green house is noticeably warmer than when you were outdoors.
March 4, 2022
Window Film May Deliver A Bonus When Selling Your Home
By Darrell Smith
IWFA Executive Director
With home energy costs headed in one direction – UP, many home buyers are asking about utility costs, before they make an offer.
February 10, 2022
Myth Buster- Does Window Film Need To Be Dark To Work?
Dark window film isn’t necessary for controlling the sun’s energy as it enters the interior of a building. Visibly clear window film can be just as effective as a dark window film.
February 2, 2022
Behind The Scene: With window film business owners Matthew and Kristy Yelle
How did you get started in the window film industry?
My husband Matt Yelle (co-owner) has been in the window film industry for over 20 years and I had picked up the lingo along the way. I am a business major and entrepreneur myself, so when we decided to go into business for ourselves.
January 20, 2022
A Cost-effective Way To Decarbonize
“An often-overlooked solution to reduce carbon emissions, that reduces the use of fossil-fuel- based electricity generated by a utility, is window film.”
December 20, 2021
2021 In The Rearview Mirror
Despite some stops and starts, for the International Window Film Association and its members, 2021 turned out to be a full throttle NASCAR race making every turn of events into a success.
August 14, 2021
Want To Save On Your AC Bill and Still Be Cool?
By Darrell Smith For most people in North America, the summer of 2021 has been a hot one. In some […]
June 17, 2021
Ask Me About An Ever Growing Commitment To Professionalism
I recently returned from a global conference focused on window film PPP; no, in this case not Paycheck Protection Programs, […]
March 29, 2021
IWFA Accreditations May Make You Stand Out!
The IWFA offers four accreditations: Solar Control Specialist, Safety and Security Film Specialist, Advanced Solar Control Specialist and Automotive Window […]